Customer research indicated that you wanted a value range that offered reassurance. In other words, you need to know that you're buying a quality product, with prominent information about the calorie, sugar, salt and fat content up-front. That's why simply value food and drink packaging features prominent GDA (Guideline Daily Amount) recommendations where appropriate.

We've also included the Somerfield quality assured mark on packaging. Great value isn’t about cutting corners - simply value products are still produced to the high standards set for all Somerfield own-brand products.

simply value: the honest and sensible choice for the savvy customer.